Thursday, March 22, 2007

Changing a light bulb in advertising

How many copywriters does it take to change a light bulb?
Change? I'm not changing anything.

How many art directors does it take to change a light bulb?
Does it have to be a light bulb?

How many creative directors does it take to change a light bulb?
You sort it out. I'm late for my plane.

How many account directors does it take to change a light bulb?
How many would you like?

How many account managers does it take to change a light-bulb?
I'm right on it. I'll fax one over straight away.

How many agency managing directors does it take to change a light bulb?
Let's discuss it over lunch. Next Tuesday OK?

How many agency producers does it take to change a light bulb?
I'll get an estimate prepared straight away.

How many commercials directors does it take to change a light bulb?
No, no, no, you don't really want a light bulb. Natural light is best.

How many media directors does it take to change a light bulb?
On a national equivalent basis, you can see that we'll do more light bulbs for less than the industry average, as long as we change them off-peak.

How many strategic planners does it take to change a light bulb?
First, we really have to understand what motivates the light bulb.

How many agency finance directors does it take to change a light bulb?
Is that before or after rebated commission and service fee?

How many clients does it take to change a light bulb?
What are we paying the agency for? Let them do it.


Technorati Tags:

No comments:

Labels

accountability (1) advertising (73) AIM (1) Alex Au (1) Amos Yee (1) anger (1) animation (8) Anwar Ibrahim (1) Apple (1) art (11) Barisan Nasional (1) blog (1) books (38) bureaucracy (2) Bush (29) business (123) Cantonese (8) censorship (1) China (91) Chinese (72) civil liberties (38) CNY (1) commentary (299) computers (81) corporate governance (30) corruption (7) CPF (1) credit rating (1) cronyism (2) debt (1) democracy (47) design (32) dictatorship (4) Disney (1) downloads (10) Dreamworks (1) economy (24) election (45) entertainment (47) events (32) fashion (18) food (36) free speech (1) freedom (16) funny stuff (450) gadgets (63) games (22) gaming (2) GE2013 (1) GE2015 (2) gerrymandering (1) GIC (1) government (55) health (11) history (10) Hollywood (1) Hong Kong (37) human rights (3) IB (1) ideas (10) IKEA (4) innovation (1) inspirational (42) interesting stuff (240) iPhone (6) Japan (4) language (75) leadership (4) Lee Kuan Yew (3) lifestyle (75) List (27) lyrics (5) Macau (1) Malaysia (1) management (47) marketing (43) media (66) mindboggling stuff (107) money saving hack (1) movies (34) music (30) musings (4) nepotism (1) news (2) NSP (1) olympics (1) opinion (7) opposition (1) Pakatan Rakyat (1) PAP (7) parody (59) Party Against People (3) people (285) Philippines (29) philosophy (6) photography (9) photos (220) political detainees (1) politics (119) privacy (9) products (110) protest (1) quiz (2) quotes (66) relationship (89) religion (6) republic (1) research (21) scam (2) SDA (1) SDP (1) shout (1) Singapore-related (150) Singaporeans (1) social media (5) society (99) software (65) sports (40) SPP (1) Straits Times (14) Sun Yat-Sen (1) survey (20) Taiwan (4) tear for fears (1) technology (151) Temasek Holdings (1) transparency (1) travel (46) trivia (40) TV (31) videos (207) Web (126) women (4) workplace (57) world affairs (109) WP (1) writing (64)