A new kind of wonder bra

Your breast chance of survival in an emergency may lie close to your (or someone else's) bosoms. Created by Ukrainian scientist Elena Bodnar, the "emergency bra" can easily be removed, split into two and turned into a face mask to filter out harmful chemicals. Bodnar said the inspiration for her bra mask came from the Chernobyl nuclear accident in 1986.

Available in sizes between 32B to 40C for US$29.95 each at ebbra.com, the item was recognised at the 2009 spoof Ig Nobel Prize awards.

Pity the poor blokes who have to demo this product.

Related stuff:
When you don't want to show off your boobs
Touch me, baby!
Bra bra black sheep
How to put on a bra, Matrix-style

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WMBTOPCITBWTNTALI

Printed on the promotional leaflet accompanying the month's telephone bill were the letters: "WMBTOPCITBWTNTALI". One puzzled customer found out when she called the service representative that it was the company's slogan: "We May Be The Only Phone Company In Town, But We Try Not To Act Like It."

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These folks should go work in a casino

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You never actually own a HDB flat

Also, read this article ("HDB 101: What The PAP Don’t Want You To Know") on the myths & misconceptions of the HDB system.

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Begin your own lease
Buy property? Think again!

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Fancy advertising on your own site

Is that Google's fault or what?

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Maclaren baby strollers

Hong Kong must have the highest concentration of Maclaren baby strollers in the world. Everywhere I go, Maclaren easily outnumbers the competition 4 to 1.

Should a defect be discovered in the models sold in Hong Kong someday, I wonder if the company would initate a product recall based on the cost-benefit analysis depicted in Fight Club?

If a new car built by my company leaves Chicago traveling west at 60 miles per hour, and the rear differential locks up, and the car crashes and burns with everyone trapped inside, does my company initiate a recall? You take the population of vehicles in the field (A) and multiply it by the probable rate of failure (B), then multiply the result by the average cost of an out-of-court settlement (C).

A times B times C equals X. This is what it will cost if we don't initiate a recall.

If X is greater than the cost of a recall, we recall the cars and no one gets hurt.

If X is less than the cost of a recall, then we don't recall.

Related stuff:
The Massive Maclaren Recall
Product recalls extended to e-mail messages
On the issue of product recalls

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Not your typical IKEA ad

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Hot calendar pin-ups

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Smartphones are for stupid people

Here are five reasons why people who use smartphones score higher on the Ignorance Quotient:

1. They tend to subscribe for data plans that they don't really need or have trouble fully utilising.

2. They use the smartphone like a computer and expect it to offer the same level of performance and experience.

3. They become road hogs on pedestrian walkways and are completely oblivious about it.

4. They are used by the smartphone, not the other way round.

Related posts:
No wonder they're called smart phones
Smartphone smartass

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